BRAND MANAGEMENT

Established markets in Europe provide companies with only little potential for growth. Young companies especially often find it difficult to assess effective ways to define a value proposition that makes an impact on their business.

Consultinghouse is committed to supporting clients to create brand strategies that work. Together with our clients we carefully assess strategies on how to make an impact on the market. We conduct customer segmentation and targeting in order to develop the best possible market mix to position the brand, including launch and relaunch.

• Assessing value proposition of the brand
• Identifying key markets and customer segmentation
• Defining well-balanced brand strategies
• Developing the best possible marketing mix
• Monitoring brand performance